Institute media
The Department of Financial Studies the Post-graduate Institute for Accounting and Financial Studies at the University of Baghdad discussed the research titled (The Role of Proactive Marketing in Enhancing the Corporate Image of Insurance Companies: An Applied Study ) for the student Israa yahya hussen to obtain a higher diploma equivalent to a master’s degree in insurance and grants its holder All rights and privileges of a master’s degree.
T The study aimed to determine the nature of the relationship and influence of the independent variable, proactive marketing, with its dimensions (creative ability, flexibility, seeking new opportunities, and risk tolerance), on the dependent variable, mental image, with its dimensions (perception, influence, motivation, and desire), and the degree to which these dimensions were ranked according to their importance and priorities.
The study concluded that the level of management support for research and development processes related to current and new insurance services was not up to the required level, and that management’s encouragement of creative initiatives by employees was weak, reducing the chances of improving activities and services to achieve customer satisfaction.
